Social Media - it’s on everyone’s minds at the moment wether they’re using it, or not. Did you know that
60% of B2B transactions now have had some form
of contact with the internet? With that and the knowledge that there are over 1.5 billion people now using the web it’s no good putting your head in the sand and hoping the internet phase is going to pass - it’s here to stay and there’s a huge market out there just waiting for you to take action.
60% of B2B transactions now have had some form
of contact with the internet? With that and the knowledge that there are over 1.5 billion people now using the web it’s no good putting your head in the sand and hoping the internet phase is going to pass - it’s here to stay and there’s a huge market out there just waiting for you to take action.
So where do you start and how do you know what the
strategy or social network is best for your business?
Well to start with, do some research - where do your
customers go? What sites do they use and how do
they use them? What are they looking for and what would encourage them to come to you? When was the last time you asked one of your customers any of these questions? If never or rarely is your answer then I suggest you give it a go, and soon.
strategy or social network is best for your business?
Well to start with, do some research - where do your
customers go? What sites do they use and how do
they use them? What are they looking for and what would encourage them to come to you? When was the last time you asked one of your customers any of these questions? If never or rarely is your answer then I suggest you give it a go, and soon.
Have you noticed how many massive companies now tell their customers to connect with them on Facebook? All the big boys are doing it and reaping the rewards for their efforts so if you’re not already getting up close and personal with your customers and potential customers with a Facebook page then head on over and get one set up and start the conversation - you never know, you may just get more business from it and it’s free!
What should you say? Well this is a subject that we could cover all day but the key points are that you don’t want to be selling to your customers and you do want them to be active on your wall. So why not tell them about upcoming events at your eatery or in the local area? Keep them up to date with new food on the menu- and include photos! Let them know what’s in season and what’s not, maybe even post a recipe or two. Make sure you have a gallery of photos of your restaurant/pub/cafe and also post some great shots of your delicious food. Run competitions, think outside the box - anything that encourages people to keep an eye on your posts, join in the conversation and ultimately think of you next time their minds turn to eating out.
Where to start? I would suggest your first port of call is setting up a Facebook page, then once you’ve mastered that look at the world of Twitter and the 140 character ‘tweet.’ Then you could look at other
sites like LinkedIn, Pinterest, iPatter, Digg... the list goes on. Commit to making one work well before you over-stretch yourself by trying to update lots all at once. When social media is working for you it can have remarkable effects so definitely give it a go, if you’re already online and not really using it to its full potential then why not work out a strategy of how you will use it to get your company name on everyone’s minds this summer?
sites like LinkedIn, Pinterest, iPatter, Digg... the list goes on. Commit to making one work well before you over-stretch yourself by trying to update lots all at once. When social media is working for you it can have remarkable effects so definitely give it a go, if you’re already online and not really using it to its full potential then why not work out a strategy of how you will use it to get your company name on everyone’s minds this summer?
Remember too that we’re pretty prolific on Facebook and Twitter so if you’re one of our eateries make sure you connect with us and we will follow you and re-post and re-tweet to all our followers too. All part of the service!
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Editorial by: Sophie Jewry, EatoutNorfolk
The online directory of places to eat in Norfolk - Explore and enjoy!
Email: services@eatoutnorfolk.co.uk www.eatoutnorfolk.co.uk
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